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Kassa
Sluiten
ReleaseProduct
Unreality
Artist
Grum
Label
Anjunabeats
Catalogue Number
ANJCD115D
Release Date
24 juni 2022
  • 'Unreality' Vinyl & 'Deep State' CD Bundle:

    $36.49
    • Unreality Vinyl, 2×LP

    • Deep State CD

    • + WAV / FLAC

    Verkrijgbaarbaar: 6 september 2022

  • Vinyl 2×LP, Special Edition

    Uitverkocht

    Exclusive Limited Signed 2xLP

    Meer lezen
    • + WAV / FLAC

    ANJLP115SIGNED

    • Limited signed 2xLP exclusive to the Anjuna Music Store
    • 2xLP housed in a gatefold sleeve with printed inner sleeves
    • WAV/FLAC download included
    • Manufactured using a new ground-breaking pressing process using 60% less energy than traditional vinyl production methods
    • Fully recyclable
  • Vinyl 2×LP

    $30.99
    Meer lezen
    • + WAV / FLAC

    ANJLP115

    • 2xLP housed in a gatefold sleeve with printed inner sleeves
    • WAV/FLAC download included
    • Manufactured using a new ground-breaking pressing process using 60% less energy than traditional vinyl production methods
    • Fully recyclable

"This is about remembering our humanity, which perhaps we lost a little bit over the last couple of years - maybe we can get a bit of it back in the dark, under some strobe lights."

There's a considered and conscientious edge to every record that comes from the studio of Graeme Shepherd, a.k.a. Grum. Strip away the club exterior and you will find a nuanced, sometimes provocative, message that asks us to challenge our outlook on the world.

'Unreality', Grum's fourth studio album, is his most reflective work to date, putting human connection in the digital age under the microscope.

"Based near Glasgow, Scotland where I had to spend a lot of time by myself. I watched, alone, as world events unfolded and I think that has funnelled itself into the music somewhat."

The visceral nature of Graeme's work has been present since his debut LP 'Heartbeats'. A feel good, get up and dance record championed by Annie Mac and Pete Tong in the early 2010s, Grum was a product of the blog era, riding the heights of Hype Machine with his synth heavy sound.

As he pivoted towards the dance floor, both his sound, and the stories he wanted to tell, became more daring.

'Shout', his cover of the Tears For Fears classic, was a prog house protest anthem that foreshadowed 2019's 'Deep State' LP - an underground epic with an undercurrent of discontent, evident in the acid-tinged 'Stay', Depeche Mode-esque 'Lose Control' or hypnotic 'Altered State'.

The world of Deep State has grown. Today, it's the name of Grum's independent record label, and is a home for the heads down, club-orientated music that Graeme spins in his live sets. The Deep State sound can be heard from the intimate corners of fabric in London, to the grandiose festival stages of Tomorrowland, Creamfields, Electric Daisy Carnival and Dreamstate where Grum's imprint hosted its first label stage in 2021. Able to join the dots between Rüfüs Du Sol, Armin and Kolsch, it's easy to see why Above & Beyond describe him as a dream act to play with.

It's on those dance floors where 'Unreality' comes into its own. A story in two halves, the album is introspective, ideas-driven and song heavy, holding a mirror to Graeme's own emotional journey over the last two years.

"The first half mostly came about in the summer of 2020. With all that time on my hands, and as a form of therapy, I started rediscovering a lot of 80s music I loved and hadn't listened to for a long time. This turned into doing special 80s livestreams to connect with my fans. There is definitely a bit of longing here for simpler and happier times."

There's an undeniable festival feeling to 'Don't Look Down' and 'Taking Over Me', written alongside regular collaborator Natalie Shay, a rising star of the U.K. indie-pop scene. 'Faded Memory' and 'Come Alive', both featuring Sarah Appel, are a synth-heavy shot of adrenalin, channelling the glossy optimism of 1980s pop in a punchy contemporary production.

"The second half of the album has a darker, apocalypse rave feel to it"; 'Last Light' providing the cinematic, sun setting transition between day and night on the album.

Here, another recognisable voice, Dom Youdan, enters the fold. Having previously worked with Grum on singles 'Tomorrow' and 'Invisible', there's a tangible yearning for deeper human connection in 'Be The Horizon' and 'Virtual Companion'. Lead single 'Disconnected', featuring Daniel Sealine, is designed for the darkest corners of a club; techno infused helter-skelter ride with Daniel's vocal bursting out of the shadows.

We close with a moment of hope in 'Look To The Light', Graeme's first vocal performance on a record, and the introspective acceptance of 'Our Cosmic Insignificance'.

'Unreality' is released via Anjunabeats on June 24, with vinyl available to pre-order on the Anjuna Music Store now.

Grum embarks on phase one of his 'Unreality' tour this summer, with 18 dates across North America including; San Francisco, Las Vegas, Chicago, Toronto and more. Tickets on sale from April 11 at https://grum.tv

Digitale afspeellijst

  1. 1 Unreality Grum 1:45 Kopen
  2. 2 Don't Look Down Grum feat. Natalie Shay 5:07 Kopen

    Don't Look Down

  3. 3 Faded Memory Grum feat. Sarah Appel 5:13 Kopen

    Faded Memory

  4. 4 Taking Over Me Grum feat. Natalie Shay 5:02 Kopen

    Taking Over Me

  5. 5 Only A Dream Grum 4:57 Kopen

    Only A Dream

  6. 6 Come Alive Grum feat. Sarah Appel 4:47 Kopen
  7. 7 Be The Horizon Grum feat. Dom Youdan 5:42 Kopen

    Be The Horizon

  8. 8 Last Light Grum 2:20 Kopen
  9. 9 Virtual Companion Grum feat. Dom Youdan 5:05 Kopen

    Virtual Companion

  10. 10 Closer Apart Grum feat. Natalie Shay 5:11 Kopen

    Closer Apart

  11. 11 Disconnected Grum feat. Sealine 4:58 Kopen

    Disconnected

  12. 12 Pattern Recognition Grum 5:06 Kopen

    Pattern Recognition

  13. 13 Look To The Light Grum 6:40 Kopen

    Look To The Light

  14. 14 Our Cosmic Insignificance Grum 5:21 Kopen

    Our Cosmic Insignificance

Grum

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